
Core Viewpoint - Nintendo's new console, Switch 2, is set to launch globally on June 5, 2024, but has received mixed reactions from players due to perceived limited innovation and controversial pricing strategies [1][5]. Pricing Strategy - The domestic version of Switch 2 is priced at 49,980 yen (approximately 2,473 RMB), while the multilingual version costs 69,980 yen (approximately 3,462 RMB), leading to dissatisfaction among players who feel penalized for language limitations [1][5]. Financial Performance - Nintendo's financial report for the first three quarters of the 2025 fiscal year (April to December 2024) shows a 31.4% year-on-year decline in sales to 956.2 billion yen (approximately 47.25 billion RMB) and a 46.7% drop in operating profit to 247.5 billion yen (approximately 12.23 billion RMB) [5][12]. - Net profit also fell by 41.9% to 237.1 billion yen (approximately 11.72 billion RMB) [5][12]. Hardware Upgrades - Switch 2 features a larger 7.9-inch 1080P screen, HDR support, and 120FPS capability, with a 4K resolution in docked mode, but is seen as merely catching up with competitors [7][9]. - New features include a "C button" for GameChat and a mouse mode for the Joy-Con 2, which aims to enhance the gaming experience [7][9]. Game Library and Market Position - A range of third-party games, including major titles like "Elden Ring" and "Cyberpunk 2077," will be available on Switch 2, but the upgrades are viewed as insufficient to significantly boost sales [9][10]. - The competition in the gaming console market remains fierce, with Nintendo needing to differentiate itself through unique gameplay experiences rather than just hardware performance [9][14]. Future Outlook - Analysts express skepticism about whether Switch 2 can revitalize Nintendo's performance, emphasizing the need for blockbuster games to drive sales [14][15]. - The gaming market is experiencing a contraction globally, but the Chinese market is showing growth, indicating a potential area for Nintendo to explore [13].