Apple(US:AAPL) Counterpoint Research·2025-04-09 13:01Core Insights - The global smartphone market remained stable in Q4 2024, with shipments reaching 323 million units [3][8] - Global smartphone revenues increased by 5% year-over-year, driven by a trend towards premiumization as consumers preferred higher-end models [3][8] - The average selling price (ASP) of smartphones rose by 2% year-over-year, supported by stable demand for premium devices [3][8] Market Share and Performance - Apple led the global smartphone market in Q4 2024 with a 23% market share, followed by Samsung with a 16% share [3][8] - Apple achieved its highest-ever ASP for the quarter and captured 54% of global smartphone revenues [3][8] - Vivo and Xiaomi were the only two among the top five manufacturers to show significant revenue growth, with year-over-year increases of 20% and 11%, respectively [3][8]