TVB(HK:00511) 新浪财经·2025-04-21 00:37Core Viewpoint - TVB is facing multiple crises including talent loss, declining performance, and transformation challenges, reflecting the overall shrinkage of the Hong Kong film and television industry [2] Talent Issues - Veteran actors have publicly criticized TVB for low income, with one stating that "washing dishes pays more" than acting [4] - Internal conflicts and factional struggles within TVB have been likened to a real-life version of "Empresses in the Palace" [4] - Many former top actors, including award winners, have left TVB, leading to a significant talent drain that weakens the company's competitive edge [6] Financial Performance - TVB's revenue for 2024 is projected at HKD 33.23 billion, down over 40% from its peak of HKD 57.73 billion in 2014, marking a continuous loss for seven years with a cumulative loss of HKD 34.84 billion [8][11] - The company's advertising revenue has significantly declined from a peak of HKD 39.98 billion in 2014 to HKD 10.76 billion in 2020, reflecting the broader decline of traditional television advertising [10] Cost Management - TVB has implemented cost-cutting measures, reducing operational costs by approximately HKD 4.58 billion in 2023 and further by HKD 5.65 billion in 2024 [11] - The number of contracted artists and staff has decreased by about 15% from 2023 to 2024, indicating a strategy to streamline operations [11] Transformation Efforts - TVB has attempted to pivot towards e-commerce and live streaming to find new growth avenues, but these efforts have not yielded the expected results [12] - E-commerce revenue plummeted by 74% in 2024, falling to HKD 1.27 billion from HKD 4.86 billion in 2023, indicating challenges in the retail environment [13] Market Dynamics - The shift in focus to e-commerce has not compensated for the decline in traditional broadcasting, and the live streaming business has shown signs of fatigue [14][17] - The competitive landscape for live streaming has become saturated, making it difficult for TVB to maintain viewer engagement and attract new audiences [17]