Amazon(US:AMZN) 雷峰网·2025-06-16 00:34Core Viewpoint - AWS is significantly increasing its sales quotas for the Greater China region, with most teams seeing increases of 30%-60%, and some even doubling their quotas. This adjustment comes as a response to underwhelming revenue growth in local operations, particularly in Beijing and Ningxia data centers [2][3]. Group 1 - AWS has updated its 2025 sales quotas for the Greater China region, with increases varying by team, generally between 30%-60%, and some teams reportedly seeing their quotas double [2]. - The typical annual quota increase is around 20%-30%, but this year, adjustments were made mid-year, reflecting a more aggressive approach to revenue targets [2]. - The primary motivation for these changes is to improve revenue figures from the China region, which has been facing challenges in growth and performance [2][3]. Group 2 - In addition to quota increases, AWS's ecosystem teams have been tasked with reducing the proportion of "gray areas," which may further intensify revenue pressures [3]. - Many AWS ecosystem employees are seeking discussions with partners about collaboration opportunities in the China region, although concrete plans are still in development [3].