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Core Viewpoint - The article discusses the emergence of digital human live streaming for e-commerce, highlighting the collaboration between Luo Yonghao and Baidu as a significant step in leveraging AI technology for commercial purposes [1][2]. Group 1: Digital Human Live Streaming - Luo Yonghao's digital persona effectively replicates his real-life charisma, humor, and product selection, which are crucial for live streaming sales [1]. - The digital human's performance during the live stream demonstrated the potential of AI technology to enhance personality expression and real-time interaction [1]. - In a recent live stream, Luo Yonghao's digital avatar achieved over 50 million GMV in just four hours, showcasing the commercial viability of digital human technology [2]. Group 2: Baidu's E-commerce Strategy - Baidu's e-commerce initiative, "Baidu Youxuan," has seen a GMV growth of over 200% year-on-year in 2024, with digital human live streaming contributing to an 11-fold increase in GMV [3]. - The collaboration with Luo Yonghao aims to enhance Baidu's brand recognition and attract users and merchants, leveraging his product selection skills [3]. - Baidu is attempting to redefine the e-commerce landscape through AI technology, focusing on smart recommendations and digital human hosts to improve the human-goods relationship [2]. Group 3: Market Competition and Consumer Behavior - Despite the growth in Baidu's e-commerce, it still lags behind competitors like Taobao and Douyin in market share and consumer recognition [3]. - The success of digital human e-commerce relies on building consumer trust, which currently favors real human interaction over digital avatars [3][4]. - The article notes that major e-commerce platforms are cautious about digital human live streaming, preferring real human hosts for better audience engagement [4].