L3算力上车、首搭自研芯片，小鹏G7试图用AI走出亏损

Core Viewpoint - The article discusses the launch of Xiaopeng Motors' new model, the G7, which is positioned as the world's first L3-level AI car, emphasizing its advanced computing power and AI capabilities to capture the current market [2][17]. Group 1: Product Overview - Xiaopeng G7 is a new mid-size SUV with a starting pre-sale price of 235,800 yuan, set to launch in the third quarter of this year [3][7]. - The G7 features two versions: Max, equipped with two Orin-X chips, and Ultra, with three self-developed Turing AI chips, boasting a total computing power exceeding 2200 TOPS [2][11]. - The G7 targets young middle-class families, focusing on space and AI technology experience, differentiating itself from other models in the G series [6][7]. Group 2: Market Positioning - The introduction of the G7 signifies Xiaopeng's refined strategy in the SUV segment, aiming to establish a foothold in the 200,000+ yuan market [7]. - The G7's pre-sale success, with over 10,000 orders in just 46 minutes, indicates strong market interest [8]. - Xiaopeng's previous models, such as MONA M03 and P7+, have helped the company recover from setbacks, but the G7 is crucial for achieving profitability targets in Q4 [7][12]. Group 3: Technological Advancements - The G7's Turing AI chips enable advanced features like "continuous reinforcement learning" and "autonomous reinforcement learning," allowing the vehicle to make complex decisions without relying on network connectivity [11][12]. - The vehicle incorporates an AR-HUD technology developed in collaboration with Huawei, enhancing navigation and driver safety by projecting routes directly onto the windshield [15][16]. - Xiaopeng aims to leverage its self-developed AI chips to strengthen its competitive edge in the smart vehicle sector [16][24]. Group 4: Competitive Landscape - The G7 enters a highly competitive market segment, facing rivals like Tesla Model Y, BYD Tang EV, and Li Auto L7, as well as the upcoming Xiaomi SUV [23][24]. - Xiaopeng's strategy of offering high computing power at a lower price point is expected to differentiate the G7 from competitors [24][25]. - The company anticipates that computing power will become a key variable in market competition, with expectations for rivals to ramp up their capabilities by 2025 [22][24].