XIAOMI(HK:01810) 商业洞察·2025-06-13 09:23Core Viewpoint - The article discusses the recent challenges faced by Xiaomi in the smart driving sector, particularly focusing on a training incident that raised public concerns about the quality of Xiaomi's vehicles and its autonomous driving system. It also highlights significant personnel changes within Xiaomi that reflect the company's strategic ambitions in the automotive and retail sectors [2][3][24]. Group 1: Incident and Public Reaction - Xiaomi's smart driving training program faced backlash after an incident where a Xiaomi SU7 reportedly crashed, leading to public skepticism about the vehicle's quality and safety [3][4]. - Xiaomi's executives, including CEO Lei Jun, responded to the incident by emphasizing the training's purpose and the normalcy of occasional issues during high-intensity driving training [12][9]. - The incident sparked heightened sensitivity among consumers and the media, partly due to Xiaomi SU7's popularity and the competitive nature of the electric vehicle market [15][16]. Group 2: Regulatory Environment - The Ministry of Industry and Information Technology (MIIT) announced increased scrutiny of vehicles with high public concern, which includes Xiaomi's models, aiming to enhance quality control in the rapidly expanding electric vehicle market [20][21]. - Xiaomi's strong delivery performance and rigorous testing could position the company favorably against regulatory challenges [22]. Group 3: Personnel Changes and Strategic Direction - Xiaomi announced a significant personnel change, appointing Wang Xiaoyan as the new general manager of Xiaomi Home, reflecting a strategic focus on enhancing offline retail channels [24][25]. - Wang Xiaoyan's extensive experience in the telecommunications industry and his previous successes in retail innovation are expected to bolster Xiaomi's operational efficiency and market presence [28][32]. - This restructuring indicates Xiaomi's shift towards a more user-experience-centric approach in its retail strategy, moving beyond mere expansion of store numbers [33].