董明珠卸任，格力芯片公司换帅

Core Viewpoint - The recent management changes at Zhuhai Zero Boundary Integrated Circuit Co., Ltd. indicate a strategic shift as Dong Mingzhu steps down and Li Shaobin takes over as the legal representative and chairman, reflecting ongoing developments in Gree Electric's chip business [1][5]. Company Dynamics - Zhuhai Zero Boundary was established in August 2018 and is fully owned by Gree Electric, focusing on integrated circuit chip design, sales, and electronic products [3]. - The company has evolved from custom R&D to a comprehensive service provider specializing in industrial-grade 32-bit MCUs, AloT SoC chips, and power devices, achieving cumulative shipments of over 100 million chips by the end of 2022, with an average annual shipment of 36 million chips [3]. - In 2024, Gree Electric plans to launch a SiC chip factory, aiming to become the second-largest globally and the largest in Asia for fully automated compound chip production [3]. Management Changes - Li Shaobin, who has a master's degree and is a senior engineer, has held various positions within Gree Electric, including assistant to the president and chief engineer, indicating a continuity of leadership within the company's technical and operational framework [2][3]. - Dong Mingzhu's gradual exit from legal representative roles across Gree's subsidiaries suggests a potential shift in management strategy, although the specific reasons for these changes have not been disclosed [5]. Product Development - Gree Electric has been involved in the chip sector since 2015, with an initial production capacity planned at 240,000 pieces per year, focusing on power semiconductor products and integrated circuit chips [4]. - Approximately 30% of Gree's chip products are self-developed and are being applied in various self-operated businesses, including home and commercial air conditioning systems [4].