Core Viewpoint - The article discusses the recent controversies surrounding Minhua Holdings and its brand Zhi Huashi, highlighting issues of employee treatment, declining financial performance, and management practices that have sparked public outrage [2][9]. Financial Performance - Minhua Holdings reported a revenue of HKD 16.903 billion for the fiscal year 2024/2025, a decrease of 8.2% year-on-year [10]. - The net profit attributable to shareholders was HKD 2.063 billion, down 10.4% compared to the previous year [10]. - Sales of sofas and bedding products saw significant declines, with sofa sales dropping approximately 7.2% to HKD 11.743 billion and bedding sales decreasing by 19.4% to HKD 2.408 billion [10]. Market Dynamics - The domestic market for home furnishings is experiencing weak demand, contributing to the company's revenue decline [2][11]. - Despite the challenges in the domestic market, overseas sales of sofa products increased by 13%, with a total of approximately 884,000 units exported [11]. - The company's market share in the functional sofa segment remains strong, with Zhi Huashi holding a 45.3% market share in China [10]. Employee Management and Practices - A high-ranking executive at Zhi Huashi has been criticized for imposing arbitrary fines on employees for minor infractions, leading to public backlash [3][5]. - The company reduced its workforce by over 3,700 employees, a decrease of more than 12%, while simultaneously increasing executive compensation to HKD 20.956 million, up from HKD 17.406 million [12][13]. - The company added 131 new stores, bringing the total to 7,367, while also optimizing sales channels in response to market conditions [12].
下班不关电脑？罚！“吃东西罚领导2000元”……知名品牌芝华仕被曝随意扣钱