Magic Johnson’s Defining Moment in Business

Business Expansion & Partnerships - The individual sought Starbucks' approval and aimed to establish a business relationship [1] - The individual's movie theaters were successful in inner cities, demonstrating business potential in urban areas [1] - The individual convinced Starbucks' board to allow him to own Starbucks franchises, becoming the first person outside of Starbucks to do so [2] - This Starbucks partnership provided the individual with credibility and a track record of success [2] Investment & Funding - The individual aimed for sustainability and growth by seeking institutional investment from Cal Pers and Cal Sturs [3] - The individual initially used personal funds for business ventures [3] Urban Market Focus - The individual identified the growth potential of Starbucks in urban America [2] - The individual showcased the success of his movie theaters in inner cities as a viable business model [1]