Aston Martin CEO on Tariffs, Le Mans, New Hypercar

Brand & Heritage - Aston Martin emphasizes its long history in racing, dating back to 1928, highlighting the genuine connection between road cars and race cars [1] - The brand's power is phenomenal, with a unique response from the public, requiring a consistent approach to product development [14][15] Market & Competition - Le Mans endurance racing is relevant to those interested in high-performance vehicles, a self-selecting audience of supercar/hypercar buyers [2] - Vanquish has outperformed its Italian competitor in road tests, marking a significant achievement [15] - The company aims for a valuation comparable to Ferrari, focusing on quality of margin and operational excellence [13][17] Product Strategy & Sustainability - The company is transitioning to hybrid and electric vehicles, with all cars hybridized within five years and electric vehicles launched within ten years [8] - Valhalla, a plug-in hybrid hypercar, achieves 0 to 62 mph (approximately 100 km/h) in 2.6 seconds with over 1,000 horsepower [7] - The company does not foresee issues in acquiring rare earth materials due to its relatively small production volume compared to mass manufacturers [10] Challenges & Opportunities - Tariffs pose a challenge, with a reduction to 10% still being four times higher than previous levels, requiring collaboration with dealers and customers [4][5] - The company stopped shipping cars for two months in anticipation of tariff implementation [5] - The company is developing its relationship with Amazon MGM regarding future James Bond collaborations, but no official plans are in place [12]