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Visa CEO on GENIUS ACT: We've been embracing stablecoins
VisaVisa(US:V) CNBC Televisionยท2025-06-24 13:52

Market Trends & Regulatory Landscape - The passage of the Genius Act in the Senate has opened the door for retailers, banks, and payment companies to issue their own stablecoins, potentially impacting traditional payment systems [1][3] - Visa views the Genius Act as providing regulatory clarity to stablecoins and has been preparing for this development for years [3] Visa's Strategy & Innovation - Visa is embracing stablecoins by enabling the issuance of Visa credentials on top of them and modernizing its settlement infrastructure [3] - Visa emphasizes the importance of trust, ease of use, and scale in payments, highlighting its global reach with close to 5 billion Visa credentials, 14 billion Visa tokens, and 150 million merchants [6] - Visa positions itself as a key partner for fintech companies, enabling them to scale their businesses globally through the Visa ecosystem [9][10] Stablecoin Opportunities & Use Cases - Visa identifies three key areas for stablecoin product market fit: capital markets (crypto trading), countries with high currency volatility or controls, and cross-border transactions (remittances, B2B) [11][12][13] - The most promising product market fit for stablecoins is seen outside the US, particularly in countries with currency volatility or controls, offering access to US dollars [12][14] - Visa plans to provide Visa credentials on top of stablecoins to facilitate spending in countries with currency volatility or for cross-border transactions [12][13] Competitive Landscape & Potential Threats - Despite concerns about new entrants like "buy now, pay later" services, Block, PayPal, and potential stablecoins from Walmart or Amazon, Visa believes its established infrastructure and partnerships provide a strong competitive advantage [8][15] - Visa acknowledges that stablecoins are essentially digital dollars and are already integrated into platforms like Walmart and Amazon [15][16]