Revenue Engineering: How to Price (and Reprice) Your AI Product — Kshitij Grover, Orb

[Music] Thanks for coming to my talk. I'm Shazage. Uh I'm one of the co-founders at Orb.Um and I'm going to be talking about how to think about pricing. Um maybe top level takeaway uh from this talk is that pricing is a is a deep complicated topic. We're going to cover some examples. We're going to cover some tactical advice.Um, but in general, the way you should think about pricing is pricing is a form of friction uh for your product and sometimes that friction can be applied for very good reason. Sometime ...