Apple needs to supercharge their AI efforts, says Needham's Laura Martin

at CNBC. com plus. >> Apple is down 17% so far this year as we start the second half, struggling to find its footing in the AI space.Now, they're reportedly weighing the use of outside help from companies like OpenAI or anthropic for their big Siri upgrade. My next guest would welcome that. Let's bring in Laura Martin.She's senior media and internet analyst at Needham. You moved to a hold memorably just recently, Laura, on the stock. So you think this would at least be them acknowledging that they have a pr ...