Why Spotify Won

Here's a good example. You remember Title? Title. Yeah. Jay-Z Spotify competitor. Yeah. Exactly. They had all the celebrities in the world, you know, the top musicians, Jay-Z, Beyonce, you name it. Like the technology was just as good as Spotify as at the time. And they ended up losing when they should have won because they made all their marketing about Jay-Z and Beyonce are overcoming the music industry and this is the new thing where they are the hero that is going to conquer. Whereas like Spotify is giv ...