Samsung’s Latest Foldables Aim for Mainstream Appeal Ahead of Apple’s Debut

Product Launches & Pricing - Samsung introduced three new foldable smartphones, targeting a broader audience with thinner, lighter designs and a more accessible price point [1] - The Galaxy Z Flip 7 FE is Samsung's most affordable folding phone at $900, significantly cheaper than the $2,000 Fold 7 and the $1,100 Galaxy Z Flip 7 [1] - The Galaxy Watch 8 starts at $350 (40mm), a $50 increase from the Galaxy Watch 7, with LTE versions beginning at $400; the Galaxy Watch 8 Classic starts at $450 (46mm), with the LTE edition at $550 [5][6] Design & Features - The Fold 7's thickness is reduced to 8.9% mm when closed, compared to the Galaxy Z Fold 6's 14.9% mm [2] - The Galaxy Z Flip 7 features slimmer bezels for an all-screen front look, and its outer display (Flex Window) is now 4.1% inches, up from 3.4% inches on the Flip 6 [2][3] - The Galaxy Watch 8 series includes Google Wear OS 6 with Gemini AI, improved battery life, brighter display, slimmer body, and advanced health features like antioxidant level and vascular load measurement [4] Processor & Technology - Samsung is using its own Exynos processor for the Flip series for the first time in a foldable device, while the Fold 7 uses Qualcomm's Snapdragon 8 Elite chip [3] - The updated titanium blue Galaxy Watch Ultra offers 64 GB of storage [6]