The tariff extension was the greatest thing to happen to Prime Day, says UNCS' Brett Rose

E-commerce Sales & Trends - Adobe reports a 10% year-over-year increase in sales during the first 24 hours, contrary to initial reports [1] - Third-party resellers typically account for 60% of purchases, but Amazon's own sales have surpassed those of third-party sellers this year [3] - Amazon's Prime Day sales are estimated to be between 23 billion and 25 billion over a few days [7] Amazon's Strategy & Competitive Advantage - Amazon can absorb tariff impacts due to its trillion-dollar valuation [4] - Amazon's diverse revenue streams, including movie studios and Amazon Web Services, allow it to operate on smaller margins compared to third-party sellers [5] - Amazon prioritizes consumer satisfaction to ensure repeat business [7][8] Consumer Behavior & Market Influences - Consumers are engaging in "panic buying" due to confusion surrounding tariff extensions [9][10] - The extension of tariffs has contributed to consumer confusion and overbuying [9] - Consumers feel "hoodwinked" by the tariff situation, leading to increased purchasing [9][10]