The long-awaited return of the McDonald's Snack Wrap

Market Trend - Fast food industry is shifting towards chicken-based options due to record high beef prices [2] - Other fast food chains are welcoming the competition [2] Product Strategy - McDonald's is reintroducing the Snack Wrap after nearly a decade [1] - The Snack Wrap is priced at $2.99 [1] Consumer Sentiment - The return of the Snack Wrap has a cult-like following [1] - Consumers express high satisfaction (10 out of 10) with the return of the Snack Wrap [2]