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Budget Phones are Going to Take Over
AppleApple(US:AAPL) CNETยท2025-07-11 12:00

Market Trends & Pricing - Budget tech is becoming the new normal, potentially the only worthwhile phone option as prices rise [3] - Consumers are increasingly considering budget models due to rising costs and potential tariffs [8][9][12] - Tariff threats, such as the proposed 25% tariff on products from South Korea and Japan, are driving consumers to purchase tech preemptively [8][9] - Apple plans to potentially increase iPhone prices regardless of tariffs, driven by increased RAM, new features, and design changes [10] Product Strategy & Features - Samsung's FE (Fan Edition) models offer budget-friendly options with some feature compromises [3][4] - The Samsung Galaxy Z Flip 7 FE, priced at $900, has the same camera as the premium Z Flip 7, which costs $1,100 [1][4][5] - The iPhone 16E has the same processor as the main iPhone 16 but costs $200 less by omitting one rear camera lens [2][6][7] - Apple is considering a budget MacBook powered by the A18 Pro chip (from the iPhone 16 Pro), potentially featuring different colors [11][12] Consumer Behavior - A CNET survey indicates that 64% of shoppers are rushing to buy tech to avoid price increases and shortages [9] - Consumers are weighing the value of slight spec improvements against rising costs [6] - The basic photos posted on social media platforms are likely to look the same regardless of using the standard or budget models [8]