IMAX CEO talks market share gains after strong first half of the year at the box offices

Box Office Performance & Market Trends - IMAX is on pace for a record year at the box office, with analysts anticipating further growth next year [1] - The surge is attributed to high-profile releases like F1 Sinners and the latest Mission Impossible [1] - In IMAX's history, only five films exceeded 20% IMAX box office share with less than 1% of screens, but in the last three months, three films achieved this [3] - Superman's previews showed a strong start [3] - Movies shot with IMAX cameras are driving stronger market share for IMAX [5] Company Growth & Expansion - Signings and installs are growing, contributing to the expansion of IMAX's 1,800 theater network globally [6] - Signings for the first six months of the year almost equaled all of last year, with strong installs [6] Film & Audience Engagement - Eight films this year were not only released in IMAX but also filmed with IMAX cameras [2] - Ryan Cougler's film, shot with IMAX cameras, broadened its audience, demonstrating the appeal of the IMAX experience beyond typical genres [7][9]