Business Model - IMAX primarily generates revenue through selling or leasing its theater systems and providing ongoing maintenance services, rather than owning numerous locations [2] - Movie theaters invest in IMAX to charge premium ticket prices, attracting audiences and increasing revenue [3] Financial Performance - IMAX's stock has increased by over 60% in the past 12 months [1] - 2024 was IMAX's second-best year ever in terms of domestic box office performance [4] Content Strategy - IMAX produces its own documentaries, such as Blue Angels, which have achieved notable success [4] - The company digitally remasters old concerts for IMAX, exemplified by Queen Rock Montreal, which became a high-grossing concert film [4][5] - IMAX is expanding into sports coverage [5]
Movie theaters are happy to spend money on IMAX, because they can charge a premium, says Jim Cramer