Coinbase launches ‘Base App,’ a Web3 super app for creators

Rebranding and Product Strategy - Coinbase is rebranding its wallet app to the "base app," aiming to create an "everything app" or super app comparable to WeChat [1][2] - The base app will be built on Coinbase's base blockchain, which is built on top of the Ethereum blockchain [3] - The app will bundle app discovery, messaging, payments, and trading, targeting content creators with a web3 decentralized approach [4] Market and Competitive Landscape - The super app concept has faced consumer resistance in the US, potentially due to the lack of a successful implementation and data privacy regulations [5][6][7] - Other companies like Cash App, Venmo, Elon Musk, Facebook, and Walmart have attempted similar super app ventures [5] Regulatory and Technological Considerations - Data privacy regulation and constraints from Apple and Google's app stores may be factors affecting the adoption of super apps in the US [7] Analyst Perspective - Analysts bullish on Coinbase are excited about the base blockchain [9]