No reason to aggressively buy Netflix here: Evercore ISI's Mahaney as stock slides on earnings

Financial Performance - Netflix's Q2 operating margin was well ahead of expectations, at 341% versus 329% expected [5] - Netflix forecasts higher margins in the third quarter of 315% ahead of the 308% Streetaccount estimate [5] - The company increased its revenue forecast for the year, reflecting the depreciation of the US dollar and business momentum [6] - Netflix roughly aims to double ads revenue this year [7] - Netflix's full-year margin guidance was raised slightly from 290% to 295% [14] Subscriber Growth & Content - Member growth was ahead of forecast late in Q2, limiting the impact on Q2 revenue [5] - Netflix has the strongest content slate, and its content leadership is widening [10][11] - Netflix's content spend is expected to increase from $17 billion to $18 billion to $19 billion to $20 billion a year [17] Advertising Revenue - Netflix likely generated about $800 million in ad revenue last year, aiming to reach $15 billion to $2 billion [9] - The US upfront is nearly complete, with the vast majority of deals closed with major agencies [7] - The company hopes to double or maintain high double-digit growth in ad revenue for the next couple of years [9] Future Strategy - Advertising revenue and live sports/events are considered significant drivers for Netflix's future growth [3] - Netflix may consider aggressively pursuing live event and sports rights [18]