Netflix(US:NFLX) Bloomberg Televisionยท2025-07-17 21:44Theme Park Industry History & Impact - Disneyland's opening 70 years ago set the standard for large-scale theme parks [1][2] - Disneyland's initial cost was $17 million in 1955, equivalent to over $2 billion adjusted for inflation [3] - The financial benefits for Disney and Anaheim far exceeded the initial investment [3] - Disneyland spurred competition from entertainment conglomerates like Universal Studios and toy companies like Lego [4] Netflix's Entry into Physical Attractions - Netflix is launching physical attractions called Netflix House, with locations in suburban Philadelphia and Dallas [4][5] - Each Netflix House will occupy approximately 100,000 square feet of retail space [5] - Netflix House will feature live entertainment, themed dining, experiential shopping, and storytelling based on original TV shows [5] - Netflix aims for Netflix House to be visited multiple times a month, unlike Disneyland's less frequent visits [6]