'No doubt' subscribers are seeing nice growth for Netflix, says Lightshed's Rich Greenfield

Financial Performance - Netflix's revenue growth in the US is 15%, with faster constant currency growth in other markets [5][7] - Advertising revenue is doubling year-over-year [7] Subscriber Growth & Engagement - Netflix is experiencing solid subscriber growth, though they no longer report the specific numbers [7][8] - Overall time spent viewing increased by 1-2% in the first half of the year [9] - Engagement per member is down in the upper single digits [9] - The key driver for Netflix's stock in the next year will be increasing engagement among subscribers [10] Content Strategy - Netflix's content slate is heavily weighted towards the second half of the year [3] - The end of the quarter saw a subscriber spike led by Squid Game [3] - The final season of Stranger Things is expected to be released at the end of the year [4] - Historically, content has driven subscriber growth and overall growth for Netflix [4]