Tesla(US:TSLA) Bloomberg Television·2025-07-22 02:00Market Entry Strategy - Tesla's entry into India is starting small with two showrooms in Mumbai and New Delhi to gauge demand [2] - This approach is considered a "soft landing" rather than a major manufacturing announcement or capital outlay [2] - The initial launch was understated, featuring only two cars on display [3] Pricing and Competition - Tesla's biggest hurdle in India could be pricing due to steep import duties of 70% [3] - A Tesla in India could cost significantly more than in the US [3] - Homegrown automakers like Tata and Mahindra offer cars at much lower price points without import duties [4] Government Policy - The decision to import cars may seem underwhelming for a government focused on local manufacturing with the "Make in India" slogan [1] Overall Outlook - This entry is a strategic step that gives Tesla a place in one of the world's most promising automotive markets [4] - The entry is not the blockbuster some were hoping for [4]