Coca-Cola Co. says it will launch version of its drink with American cane sugar

Product Innovation - Coca-Cola is launching a new version of its signature drink made with US cane sugar [1] - The new cane sugar Coke will be available as a separate option this fall [3] - The regular Coke made with high fructose corn syrup will still be available [5] Health Considerations - Doctors say the health risks of high fructose corn syrup and cane sugar are the same if consumed in high amounts [6][7] - Health and Human Services has been critical of high fructose corn syrup use in products [6] Market Dynamics - Costco is switching from Pepsi to Coke products, rolling out this summer [7][8] - The $150 hot dog and soda combo at Costco will remain the same price [7][8] - It is unknown whether the Coke at Costco will be made with cane sugar or high fructose corn syrup [8] Company Communication - Coca-Cola acknowledged the president's enthusiasm for Coke but did not confirm any direct communication with the CEO [4]