Coca-Cola(US:KO) Bloomberg Television·2025-07-23 12:14Market Strategy & Consumer Preference - Coca-Cola is aligning with consumer preferences for sugar-based sodas as opposed to high fructose corn syrup options [1][2] - The company aims to capitalize on the preference for cane sugar Coke, potentially inspired by experiences in markets like Mexico [5] - Coca-Cola plans to introduce brand extensions with cane sugar, likely at a premium price in select markets to create exclusivity [3] Ingredient & Supply Chain Economics - The choice of ingredient depends on the ability to capture a premium price that offsets the higher cost of cane sugar compared to heavily subsidized high fructose corn syrup (HFCS) [4] - Coca-Cola's supply chain was built around HFCS due to corn subsidies in the US [4] Innovation & Product Portfolio - The introduction of cane sugar Coke is part of Coca-Cola's broader innovation efforts [3]