Monzo’s One Cent Campaign

We did this 1 cent, you know, campaign at the end of the year, which is, you know, if you enroll, um, you have one cent the first day, two cents the second day, three cents the third day, and it's 600 by the end of the year. It's an automated way of saving, right. And we have some extra things.I thought, cool, that's going to do well, but, you know, not going to be huge. I mean, like, it's awesome, but I didn't think it was game-changing. And then the success he had, it was ridiculous.>> Why when you study ...