The Future of AI in Your Home According to Samsung

Smart Home Ecosystem Growth & Strategy - Samsung emphasizes the importance of its growing ecosystem for providing comprehensive home experiences, integrating Samsung products with third-party devices like lighting and cameras [1] - The company collaborates with over 380 partner brands through the SmartThings platform, enabling connectivity for thousands of products [2] - Samsung is actively involved in the IoT standardization effort called Matter, ensuring compatibility and interoperability with a wide range of smart home products [3] - The smart home market is expected to grow by approximately 2x annually, driven by Matter and industry partnerships [4] User Base & Market Focus - SmartThings service has over 400 million registered users, with continuous year-over-year growth [4] - The U S represents the largest market, followed by Korea, European countries (UK, Germany), and a rapidly growing market in India [5] - Initial target demographic focuses on affluent customers, with plans to democratize smart home experiences through technology and a wide product portfolio [8] Focus on Wellness - Samsung is shifting its focus from basic home management (security, energy) to using technology to improve the well-being of household members, including pets [9][10] - The company is exploring the use of AI and connected products to optimize the sleep environment and is collaborating with the Samsung Health team [10]