Spotify Continues Video Push as Earnings Miss

Financial Performance & Challenges - Spotify experienced a loss in earnings per share due to higher than anticipated payroll taxes related to stock market success [1][2] - The weak dollar is impacting Spotify, and the third quarter forecast is not promising [5] User Growth & Engagement - Spotify continues to add subscribers and users every quarter [2] - Spotify is trying to increase user engagement by encouraging more time spent on the platform through video, audiobooks, and tiered subscriptions [9] - Developing markets are a key area for audience and growth [9] Strategic Initiatives & Shifts - Spotify is rethinking its advertising approach after previous efforts did not pan out, leading to the head of advertising stepping down [3] - Spotify is making a concentrated push into video, viewing it as an exciting but not necessary opportunity [4] - Spotify has pivoted to video podcasts and is recruiting video creators, shifting focus away from audio podcasts [8] Market Reaction & Investor Sentiment - The stock is down almost 11%, marking the biggest intraday drop since early April and potentially the biggest drop since June 2023, indicating a strong negative reaction [7] - Spotify is positioning itself as bullish in the long term, despite short-term issues [6]