Reddit COO Say Investments Are Paying Off

Financial Performance - Reddit's advertising revenue grew by 84% year-over-year [2] - International revenue accounts for approximately 20% of total revenue [13] - International advertising revenue grew over 70% in the quarter [13] User Growth - User growth increased by 21% [2] - Active advertising grew by 50% year-over-year [2] Strategic Initiatives - Reddit is investing in capabilities to enhance the value of each impression for marketers [4] - Reddit is expanding its sales team across verticals and geographies [5] - Reddit is developing a distinctive destination search experience, integrating Reddit answers with core Reddit search [6][8] - Reddit is exploring monetization opportunities within Reddit search [6][8][9] - Reddit is open to data licensing conversations, recognizing Reddit's contribution to AI models [10][11] - Reddit is focusing on growing local communities through partnerships in sports and entertainment [14] - Reddit is utilizing AI for machine translation to facilitate global conversations [13]