Multiple Roblox Games Top 10M Daily Active Users: CEO

Growth & User Engagement - Roblox platform boasts five experiences exceeding 10 million daily active users [2] - Daily active users aged 13 and above increased by 64% year-on-year [2] - API debuts grew over 76% year on year, indicating platform expansion [5] - Q2 bookings growth exceeded 50%, driven by Robux spending [8] Market Position & Vision - Roblox aims to capture 10% of the global gaming content market [2][5][9] - Currently, the platform accounts for approximately 3% of the global gaming market [5] - The company envisions a future with a $1 billion studio on the platform [13] Advertising & Monetization - Advertising is recognized as a significant revenue opportunity for both Roblox and its creators [6][7] - Video advertising has been launched, initially targeting older users [8] - Advertising is expected to be a key component when Roblox reaches 10% of the global gaming market [9] Creator Ecosystem & IP - Four of the top five experiences were created within the last year, highlighting the dynamism of the creator community [3] - Roblox is exploring licensing deals to franchise successful games created on the platform [9] - The company facilitates connections between brands/IP (e g, Netflix's Stranger Things, Squid Game) and developers, creating win-win scenarios [11] - Roblox aims to create a liquid market for M&A activity involving game developers and studios on its platform [12] - "Grow a Garden" was refined and tuned into the largest simultaneously played game in history of the Guinness Book of World Records, going over 20 million concurrent players [14] Safety & Regulation - Safety is a top priority, with proactive innovation in age estimation and content filtering [16][17] - The Online Safety Act is expected to have an impact, but Roblox has already been innovating in safety measures [15][16]