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Taking a test drive at #elonmusk's @tesla diner in California #food
TeslaTesla(US:TSLA) Bloomberg Televisionยท2025-08-02 20:00

Business Strategy & Market Positioning - Tesla opened a diner, coinciding with the company's steepest revenue decline since 2012 [1] - The Tesla diner aims to create a unique experience for Tesla fans, fostering a sense of community [5] - The diner's concept evokes a nostalgic atmosphere reminiscent of 1950s and 60s drive-ins in Southern California [2] Product & Service Assessment - The menu is developed by a culinary expert, featuring items like Wagyu chili cheese fries and a third-of-a-pound brand beef burger [2][3] - The food is described as decadent American comfort food [4] - Customer feedback suggests that waiting times need to be reduced by more than half, and the menu could be expanded [4] Operational Challenges - Tesla's humanoid robot, Optimus, has temporarily stopped serving guests at the diner [4]