Investment & Strategy - BMW's investment in its new architecture is the largest single investment ever made, exceeding €10 billion last year [1][3] - The company views this investment as a self-fulfilling prophecy, with widespread internal support [2] - BMW anticipates a profitable future from this platform, with iX3 deliveries expected in the first quarter of 2026 [3] Market & Competition - BMW aims to increase its global market share with its new electric car, alongside its existing combustion engine and plug-in hybrid X3 models [4] - The company believes its new car will be the industry benchmark in terms of performance and technology [5] - BMW expects to gain market share from Tesla, citing Tesla's sales decline in Europe, including double-digit drops in Germany and France [5][6] Technology & Performance - BMW emphasizes the first-mover advantage of its new car, highlighting its charging speed, range, and energy efficiency of 15 kilowatt hours per 100 kilometers [6][7] - The company believes its brand strength and high-quality recognition will give it an advantage over new entrants in the electric car market [8] Brand Perception & Customer Shift - BMW believes the pendulum is swinging back from Tesla to BMW, noting that in Europe, BMW already sells more electric cars than its competitor [8][9] - A 2019 survey indicated that many drivers were switching from BMW to Tesla Model 3s, but the trend is now reversing [8]
BMW CEO: iX3 Electric SUV Will Be Industry ‘Benchmark’