BMW CEO: iX3 Electric SUV Will Be Industry ‘Benchmark’

We're 109 years old, and it's by far the biggest single investment into one architecture we've ever done. And it kind of developed. We started with an electric car and we said, Well, it's all about digital, it's about connectivity, it's about a global approach.And then it kind of developed and the whole company said, This is a great idea. And because everyone kind of wanted to contribute to that product, it kind of became a self-fulfilling prophecy to start that and everyone said this is the right time and ...