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Apple Is Missing the Boat on AI, Says Ives
AppleApple(US:AAPL) Bloomberg Televisionยท2025-08-11 13:53

You've come out and said this is the BlackBerry moment for Apple. Why. The reason it's a BlackBerry moment is that when it comes to it's invisible.The strategy that Cook and Cupertino have. And right now, this essentially in big tech. It's an F1 race in Monza and Cook is on a park bench drinking lemonade, watching it go by internally.It's not going to happen. There's no development that's going to happen internally to get Apple into the game when it comes to and we've talked about it, whether it's perplexit ...