Cramer's Stop Trading: e.l.f. Beauty

Company Focus - The company is a cosmetics company with rights to the "road" cosmetic line from Hailey Bieber [1] - The "road" cosmetic line will be available in Sephora next month [1] - The company is heavily shorted, but Morgan Stanley recommends a "buy" [1] Market & Distribution - Anticipation for the "road" launch at Sephora is high, potentially leading to long lines [2] - Ulta may not significantly benefit from the Sephora launch [2] - Elf products are now available in Dollar General stores, expanding rural distribution [3]