Take-Two Interactive Software(US:TTWO) CNBC Televisionยท2025-08-11 15:52Financial Performance - Take-Two Interactive had a great first quarter and is guiding up for the year [1][2] - NBA 2K25 sales are up materially year-over-year, with 12 million units sold, representing an 115% increase [13] - Recurrent consumer spending for NBA 2K25 is up 48% year-over-year [13] - Everything related to Grand Theft Auto is meaningfully up year-over-year [14] Mobile Gaming - Mobile gaming is booming, driven by new hits from Peak (Match Factory) and Raleigh (Color Block Jam) [2][3] - The addressable market for mobile titles is huge, with potential for titles to generate $1 billion in annual revenue [5] - The company has the best collection of owned intellectual property across mobile, console, and PC [6] Grand Theft Auto 6 - Grand Theft Auto 6 remains on track to be released in May 2026 [1] - Trailer 2 for Grand Theft Auto 6 had 475 million views in 24 hours [15] - Rockstar's primary focus is Grand Theft Auto 6, and the company aims to beat extraordinary expectations [16] AI Impact - The company is reviewing about 200 different pieces of AI software [9] - While AI may create efficiencies, the company expects to offset those with increased spending to make things bigger and better, so production costs are not expected to dive [10] - AI is not expected to make it easier to create a hit game [11] Market Dynamics - The company acknowledges that entertainment businesses are affected by recessionary environments [6] - In tighter economic times, consumers prioritize quality entertainment, favoring "must-haves" over "want-to-haves" [7]