You Need to be Ruthless in B2B to WIN

Efficiency and Productivity - Companies like Palantir and Shopify are demonstrating that a large workforce isn't always necessary for success [1] - Shopify's revenue has increased by 91% since its peak employee count in 2022 [1] - Shopify's employee count decreased from 11,600 to 8,100 while revenue increased [2] Leadership and Strategy - Ruthlessness is essential for success in the B2B sector [2] - Predicting market behavior is considered an unknowable task [1]