Novo Nordisk to sell Ozempic directly

Market Dynamics & Drug Approvals - Novo Nordisk's weight loss drug VGOI receives FDA approval for treating a serious metabolic liver disease [1] - Novo Nordisk to sell Ozmpic directly to consumers through its Novocare platform at $4.99 per month for out-of-pocket payers [2] - Ozmpic and WGOI share the same active ingredient, but Ozmpic is approved for diabetes, while WGOI is for weight loss [3] Competitive Landscape & Pricing Strategies - Novo Nordisk aims to combat compounders selling knockoff versions of semaglutide, which impacted the company's full-year sales forecast [5] - Legitimate versions of weight loss drugs from Eli Lilly and Novo Nordisk are priced around $500, competing with compounded versions available for $200-$300 per month [6] - Eli Lilly increased the price of Mounjaro in the UK to equalize prices with the US and other countries [8] Future Outlook & Market Evolution - The market is evolving with oral versions and new companies entering, but the oral drug data from Lily disappointed investors [10][11] - Medicare will soon negotiate the price of Ozmpic, potentially affecting WGOI and spilling into the commercial market, which could lower prices [13] - Manufacturing costs pose a significant barrier to entry for new competitors against established players like Novo Nordisk [14]