YouTube Vies to Be Next Home of Oscars

Viewership & Market Position - YouTube is the single most popular video platform [1] - In the US, YouTube's viewership on TV is much bigger than Netflix, Amazon, and all Disney channels combined [2] - People spend more time watching YouTube on TV than all of Disney's television networks and streaming services combined [2] Oscars & Industry Dynamics - The Oscars are considering YouTube as a potential platform, a move considered controversial within Hollywood [3] - Disney had an exclusive negotiating window for the Oscars rights but let it lapse after investing in the Grammy Awards [5] - Several companies are vying for the Oscars rights, including Disney, Paramount, Netflix, Amazon, YouTube, and Comcast/NBCUniversal [5] - The Film Academy might not choose YouTube due to its limited involvement in the traditional movie business [6] - Choosing YouTube could maximize the audience for the award show [7]