Microsoft is enhancing the NFL game day experience

Everyone sees the lights. The final score. The glory.But the real work starts long before the coin toss. It's the early morning workouts. Analysts scouring data for patterns.Scouts uncovering talent. Coaches working and reworking game plans. The road to game day is where foundations are set and advantages are gained.Microsoft's AI is helping clubs cut through the chaos. We've trusted them with 100 years of the way we do something and turning that into a new way of doing it. Turning data into a playbook for ...