Disney CEO Bob Iger: We believe the new app will ‘contribute nicely' to ESPN's bottom line over time

ESPN officially going direct to consumer. The network's new $30 a month streaming service launches today. In fact, it's launched right now.It's bringing it full slate of live sports outside the traditional pay TV bundle. Joining me now in a CNBC exclusive is Disney CEO Bob Iger. He's from the company's headquarters in California.And ESPN chairman Jimmy Petara, who did the uh honors ringing the opening bell, joins me here. Guys, uh thanks to you both. Happy to see you uh live and in person.Jimmy, let me star ...