Apple(US:AAPL) CNETยท2025-08-22 12:01Product Upgrade & Technological Advancement - Apple TV 4K is expected to receive a processor boost, potentially featuring the A17 Pro chip, enhancing gaming capabilities and graphics performance [3][4][5] - The A17 Pro chip could enable smoother graphics, higher frame rates, and more detailed environments in games [5] - Apple is reportedly developing a new chip component combining Wi-Fi 6E and Bluetooth for faster wireless speeds and reduced interference in the Apple TV 4K [7][8] - The upgraded Apple TV 4K could support Apple Intelligence features, integrating with Siri enhancements expected in 2026 [10][11] Smart Home Integration & Ecosystem Expansion - A more powerful Apple TV 4K could serve as a central hub for Apple's expanding smart home ecosystem, potentially including security cameras and speaker hubs [9][15] - Apple aims to control the entire user experience through its own chips, potentially improving data synchronization across devices and facilitating the release of more smart home technology [9] Market Positioning & Future Strategy - Apple may be positioning the upgraded Apple TV 4K to compete in the console gaming market by offering high-budget games playable on both iPhones and TVs [5][7] - The industry anticipates potential design changes, including a shift to more sustainable materials, although a price reduction is unlikely due to tariffs [12][13]