Company Performance & Market Analysis - Lyft's stock IPO was priced at $72, hitting a high of $89 initially, then falling as low as $10, indicating a volatile history [1] - The stock has been trading in a range of $10 to $20 for the better part of four years [3] - Analysts suggest Lyft is a catch-up trade for the market, with potential for improvement [4] - One analyst bought the stock around $14 and believes it has the potential to double [5] - Lyft is considered a direct play in the ride-sharing market, a smaller counterpart to Uber [6] Strategic Initiatives & Management Changes - Lyft has a strategic partnership with BYU in Europe for autonomous drive cars [5] - The company acquired Free Now [5] - The two co-founders resigned, and the company eliminated the dual-class system, appointing a new CEO [7] - The investor community had low confidence in the former management team, which is seen as a reason for the turnaround [8]
I think Lyft's stock is headed higher, says Worth Charting's Carter Worth