Netflix's latest plan to expand beyond screens: immersive houses

Netflix's Theatrical Expansion - Netflix's K-pop Demon Hunters film grossed an estimated $18 million to $20 million from singalong showings in 1700 theaters across the US [2] - The success of the singalong showings could create a new model for Netflix to monetize streaming hits and build fan connections in theaters [3] - The K-pop Demon Hunters film was the top streaming movie in the US for weeks and the second most-watched English language film ever on Netflix [3] Netflix's Experiential Entertainment - Netflix is opening permanent Netflix Houses in Philadelphia and Dallas this year, and in Las Vegas in 2027 [4] - Netflix Houses are designed to reinforce fandom, minimize churn, and generate incremental revenue [4] - Netflix Houses will offer a combination of free and paid experiences, including VR games, mini golf, screenings, and themed restaurants [5] - Netflix has hosted about 40 different experiential popups prior to announcing the permanent Netflix Houses [5] - These experiential events are valuable marketing events and experiences [6] - Netflix's strategy with smaller, 100,000 square feet spaces differs from Disney's large theme parks, allowing for more locations [7]