Cracker Barrel scraps new logo after online backlash

Branding & Marketing - Cracker Barrel will revert to its old branding after online backlash over a slimmed-down logo [1] - The company removed the depiction of an old man, a barrel, and the phrase "Old Country Store" in its new logo [1] - Social media commenters described the new logo as generic [1] - Some conservatives felt the new logo took away from the classic American feel of the brand [2] - Companies sometimes misjudge public reaction to branding changes [3] Financial Performance - Cracker Barrel's stock fell 7% last Thursday following the new logo reveal [1] - The stock is up approximately 6.2% in pre-market trading following the announcement of reverting to the old branding [2] - The stock is now essentially flat since the controversy began last week [2]