Cracker Barrel Flips and Will Keep the Old Logo

Company Performance & Strategy - Cracker Barrel has faced controversy from both sides of the political spectrum, but management's initiatives are showing positive results [1][2][3] - Same-store sales and traffic had been declining, but remodels and other changes are reversing this trend [4] - Dinner business has improved for five consecutive quarters, indicating success in attracting younger consumers [5] - Management is refreshing stores and updating furniture to boost results [6] Pricing & Cost Management - Cracker Barrel has some exposure to tariffs due to its retail store, with approximately 20% of retail items sourced from China; efforts are underway to diversify sourcing [7] - Cracker Barrel's pricing is significantly lower (30-40% cheaper) than casual dining competitors, allowing for strategic pricing initiatives [8] - The company is strategically raising prices by 5% at locations that can support it based on demographics [9]