McDonald's CEO on company's decision to bring back Extra Value Meals

Value Strategy - McDonald's is reintroducing Extra Value Meals to provide predictable value [1][3] - The company has been focusing on value offerings, including the $5 meal deal and buy-one-get-one-for-$1 promotions under McValue [1] - The McDonald's app offers additional deals and promotions [1] Customer Behavior - Approximately 50% of transactions were from customers not using the app or purchasing McValue items, indicating a gap in value perception [2] Franchise Response - Franchises recognized the need to address the value gap for customers not using the app or McValue options [2]