Abercrombie & Fitch CEO Fran Horowitz on NFL partnership

Partnership Overview - The partnership between the fashion company and the NFL started authentically with licensing several years ago [1] - Initially, the partnership involved five teams for testing and learning [1] - Currently, the fashion company represents all 32 NFL teams [1] - The product assortment has expanded from men's to include women's, kids', and even pets' apparel [1] - The partnership extends beyond licensing to include event presence throughout the season [2] - A style concierge program has been launched with NFL players [2] Customer & Marketing Focus - The NFL is a very important part of the fashion company's consumer's life [3] - The partnership aims to position the brand where sports, culture, and fashion converge [3] - Brand awareness is a key objective of the partnership [3] - Female fans represent half of the NFL fandom, presenting an opportunity for both male and female consumer engagement [3]